One of the most important aspects of any business blog article is quality content writing because when it comes to online writing it is not just words but several fundamentals that are taken into consideration so that it reaches a maximum of the readers not only through social media, link sharing but also through search engine results page.
Here we share five important content writing tips for any business blog to boost SEO shared exclusively with us by Digital Samvaad – a content writing agency in Mumbai.
Write on a Specific Topic
Before you start writing a business blog, research on a topic and then select a very specific theme to write about. Your article should be a simple answer and/or an explanation of the title of your blog. Make sure the article is not just an essay but divided into subsections with subheadings. This way it is easy for any reader to comprehend what you have written and it is even easier for search engine crawlers to bring your article onto the search engine results page.
Follow the On-Page SEO Guidelines
When you follow the first step i.e you write on a specific topic you by default focus on a keyword. Now this keyword will help you to follow the on-page SEO guidelines. Use this keyword in Title, SEO Title, Meta description, Url, and while renaming the alt txt of your article Image. Make sure that the keyword is at least once in the subheadings and thrice in the article if your article is anywhere between 500 to 700 words. Don’t overdo it. If you are not sure of this using SEO by Yoast and will guide you to follow the best on-page SEO techniques.
Internal and External Linking
When you are writing and publishing a blog article on your business blog – make sure you are linking the source to your data and statistics and even giving credits to news sources. In order to gain the SEO benefit, let these external sources be from high-ranking sites. Also, link your relevant internal pages including your previous posts, service, and/or product-related pages.
Use Different Content Styles to Write Your Business Blog
When it comes to writing blogs there are different types of blog articles that you can compose for your business blogs. No matter how frequent or less frequent you are, write in various forms –short blog articles, long detailed articles, news articles (talking about the latest news in your industry), and list blog articles. This way you not only are interested in keeping your blog alive but also in the interest of your readers and search engine page results.
Let Your Business Blog Be Minimum of 300 Words
No matter what type of content you are writing or the procedure and pattern you are following, ensure that even your shortest article is not less than 300 words. This minimum word limit plays a very key role in determining your page SEO. Besides, your content has to be original, informative, and useful to whoever is reading the article after looking at the title.
Follow these five content writing tips for your business blog and your SEO is likely to boost effectiveness.