Recruitment may seem to be yet another normal HR chore, it isn’t. It doesn’t just involve speaking to the candidates but also luring them towards working with your organisation. It is more about making your company seem worthwhile in the eyes of the candidates. Consider yourself a salesperson, it really is more about what you talk about rather than how many calls you make.

So, in this blog, we share some quick tips to help you create a niche and do recruitment, unlike your competitors.

  • Put USP at the forefront:

It is very important to ascertain what makes your company better than your competitors. Think about the perks, or any other thing that your company has and the competitor lack in. It can be something as small as a free lunch or flexible scheduling. Remember, recruitment software alone cannot help you as a recruiter. It can help you get a list of best candidates for the job position. However, attracting them to chose your company over others lies in the way you present your company on call. Talk about the experience, your employee welfare schemes, perks and the work environment. Understand your competitor’s pitch and understand the gap. What is that they lack? What is that one thing or multiple that give you an edge over them?

  • Numbers matter but not too much:

As told earlier as well, sure you have to meet certain call targets. But, what matters more than that is the quality. The better the candidates, the better are the chances of closing the job position soon. So, you should focus on lining the interviews of those candidates who are best suited for the role and budget. Take help of the recruitment software to source candidates, pitch them your USP properly and then move on to the next call. Making simple calls asking if they are interested in the job opportunity won’t suffice.

  • Turn your clients and employees into marketers:

No matter how much you brag about all things good at your workplace, it won’t suffice. Everything will seem to be sugar-coated to the candidates until you will have a proof of the same. The only way to do so is having a strong social media presence and a great website with careers page. Be so good at what you do that the clients and existing employees get ready to willingly shout it out to everyone.

  • Say what the candidate wants

This can be a bit tricky and you may need to ascertain the age and marital status of the candidate. By knowing this, you will know exactly what you should be saying to the candidates. For instance, if the prospect is a millennial talk about the cool work culture and friendly bosses. On the other hand, if the prospect is married, talk more about health insurance, PF, etc.

So, use recruitment software to fasten the process. Also, never claim the wrong things and only make promises that you can keep.