Winter Tour Promotion Ideas For Your Travel Agency

If you have a set of winter tours planned, then you need to get as many people to sign up as possible. This is the season where most people are on holidays, and schools are closed down too. So, you can really get some good results if you make the best use of this time. So, plan a few winter tours, with options for a variety of groups or individuals. 

Once you have your tours planned out, then you need to make sure people actually book them. So, focus on your marketing strategy and get the word out to your audience. Here are a few ideas to get you started. 

Make Travel Posters

Make a number of posters for your winter tours. These should include some attractive pictures, the details of your tours, and how people can book them. Also let people know that they need to book these soon in order to get seats on time, and get the best deals. 

Make these travel posters using platforms like PosterMyWall. These will give you access to a plethora of templates. Then, you can just change up the text, colors, and images according to your needs. 

Create Travel Guides

Showcase your experience and your services by creating some travel guides. These should cover the top destinations in an area, various attractions, tourist spots, hotels, and dining options. This will help you hype up your audience for your winter tours. 

Offer these guides when people show interest in your tours. Make sure these also include packing suggestions and let people know whether a place is child- or pet-friendly. Share these guides online and also print out a few well-designed booklets. This will show that your agency is professional and you’ve done your complete research. 

Utilize Video Marketing

If pictures say a thousand words, videos say at least ten thousand. So, get a decent video camera setup and record ongoing tours. Also add videos of the destinations in your winter tours. These will give your audience an idea of what to expect, and hype them up for your tours. 

You can also have past customers give short video testimonials and share their positive experiences with you. In addition, you can even shoot a few video guides for winter activities, packing, and other such considerations. All of this will help you engage with your audience in a more effective way. 

Maximize Social Media Marketing

Social media is obviously one of your main platforms when it comes to marketing your winter tours. So, update all your profiles, and put up posts about your winter tours. Start with a few teasers and then release the details. Also interact with your audience and encourage them to comment and participate in various polls. 

You need to make sure someone is active on your social media profiles, so that you can reply to comments, questions, and booking queries. Most social media platforms will let your audience directly get to your booking form, so do make use of this feature. This will remove any extra hurdles, and prompt your audience to book sooner. 

Offer Add-ons And Extras

People love it when they get extra services for free or at really good prices. So, keep some leeway for a variety of add-ons and extras. If someone shows interest, let them know you’ll offer extras like meal gift cards or free equipment rental if they book now. 

You can also offer some paid add-ons, such as upgraded travel facilities or access to a sauna. Talk to the relevant proprietors and agree on a discounted price for your customers. This will really work well in attracting people to your winter tours. 

Give Options For Everyone

Don’t just present your winter tours as an uncategorized list. Divide them according to the type of audience who would book them. So, keep a separate tab for families, one for adventurers, one for romantic holiday escapes, and one for friends. Create a couple of categories and then plan your winter tours according to each one. 

This will help people make their booking decisions much quicker. They can easily see what tour would fit their needs, and see what facilities you offer in this regard. So, target your audience properly to get the best results. 

Hire Travel Influencers

Influencer marketing fits well with the travel agency audience. People often book tours when they see others enjoying their experiences and talking about them. So, have a couple of influencers hype up your tours and work on discount promo codes with them. If you give them access to one of your tours, that’s even better. 

This way, you’ll be able to reach out to a wide audience which is already interested in the travel niche. When their favorite influencers praise you, you’re sure to see an uptick in bookings. 

In conclusion, you need to promote your winter tours to make them successful. You just need a bit of planning and preparation, and you’re sure to get all the bookings you could want.