Weddings are one of the most significant and memorable events in one’s life and the venue is the most crucial part of the entire Wedding Planning Process. A wedding venue website is the First place where couples search for their perfect location and it is important to have a user-friendly location and informative website. In this blog we will discuss the top 5 Tips for Wedding Venues to enhance the Couple’s experience and increase the Wedding Venue’s Click to Conversion rate.
1. Not Enough/Relevant Information on the Home page
The Homepage of your wedding Venue website is the first impression that couples will have of your Wedding Venue. It should immediately convey the type of wedding venue you are.
For Example, You are a Wedding Farmhouse in Dwarka or a Wedding Banquet Hall in Gurgaon.
You should also include your Unique Selling Proposition(USP) on the Home Page itself. For Instance, if your venue offers a breathtaking view of the city or a grand ballroom, highlight it on your Homepage itself.
2. What To Include On your Website
Your Website should Diligently provide all the relevant information a couple may need when searching for a Wedding Venue. Your website should have seven or fewer menu items to be neater and tidier and these could include informations on the following-
- Amenities
- Packages
- Pricing
- Contact Form
Avoid cluttering your Website with unnecessary information as this can overwhelm the visitors.
3. A Poor Layout means Wasted click
A good Layout is essential to the success of your Wedding Venue Website. Its purpose is to bring you leads and it’s your job to convert them telephonically or via whatever means of communication you are implementing. A cluttered or strange layout might drive potential customers away as it might get confusing for them. You want your website to be tidy and easily navigable for the customer because it will make their User Experience better. This would not only make the experience better but also give off a better brand image of your business establishment. Ensure that your website has a clear and intuitive menu structure that guides users to the information they need. Make sure that customers can easily comprehend the different packages and are able to distinguish between them based on the services and prices.
4. Too Much Info about the Venue and not just the USP
Many Businesses in this Industry make the mistake of over filling their website with information about the Wedding Venue and not just the information which is relevant. While providing details about the venue’s size, amenities and special attributes is important, you should also highlight the essentials like what sets your Business apart from the already renowned ones. For instance, if your venue is the only one in the area that offers an out of worldly outdoor setting with a Great backdrop for the ceremony, then FOCUS on this aspect on your website.
5. Make sure Website is SEO Friendly
Creating an aesthetically pleasing and aptly informative website is only half the battle. It is important to ensure that your website is Search Engine Optimised(SEO) so that it appears on the top of results when potential customers look up for a wedding venue. Some tips for making your website SEO-Friendly include using responsive design to connect with all device users ranging from mobile to desktop, including targeted keywords in your website itself, optimising your Header tags and meta descriptions to boost the clicks and focusing on increasing the readability of your content. Improving the page load time of your website is also crucial as it impacts user Experience and SEO.
Finally, a wedding venue website is a very vital tool for showcasing your venue and attracting potential customers. By following the above mentioned tips, you can create a website that is informative, user-friendly and perfectly optimised for search engines. Remember to focus on your Unique Selling Proposition, showcase the amenities and packages that you offer and create a layout that is easy to navigate. With these tips and tricks you can create a website that will help your Wedding venue stand out and attract more couples looking for the perfect Wedding Venue.